Corie Odden
Vice President of Strategic Growth
Strategic Growth Leader and Brand Builder Focused on Intentional Scale
Corie Odden is a strategist and growth leader focused on helping financial advisory firms scale with clarity, alignment, and purpose. Her work sits at the intersection of brand, marketing, systems, and organizational strategy, with an emphasis on building growth that is sustainable and well supported.
Corie has been a dedicated supporter of Strategic Advisory Partners since day one and played a critical role in the firm’s original brand launch. From the beginning, she helped shape how the firm presents itself, communicates its values, and differentiates itself in the marketplace. That early foundation continues to guide how the firm shows up today.
As Vice President of Strategic Growth, Corie helps guide how SAP grows and evolves over time. Her responsibilities include brand and marketing strategy, advisor growth and experience, and stewardship of the systems and platforms that support the firm internally. She works closely with leadership and teams across the organization to ensure that growth initiatives are aligned, intentional, and executable.
A central focus of Corie’s role is protecting the firm’s culture as it scales. She is passionate about attracting the right talent, supporting advisors and team members as they grow within the firm, and ensuring that growth does not come at the expense of trust, collaboration, or quality.
Corie believes the strongest firms grow when strategy, culture, and execution move together, and when systems are designed to support people rather than slow them down.
Brand Strategy
Systems Oversight
Advisor Recruitment
Growth Optimization
Recent Blogs & Content
AI vs. Human Financial Advisor: Why the Relationship Still Matters
In a World of AI and Automation, the Relationship Still MattersThere is no denying it. Technology has fundamentally changed the way we invest. We can access markets instantly. We can track performance in real time. We can model scenarios, rebalance portfolios, and...
Your Clients Don’t Need You to Be a Hero.
Your Clients Don’t Need You to Be a Hero. They Need You to Have Help.Corie OddenThere’s a certain kind of advisor who always answers the phone. Who double-checks every plan before it goes out the door. Who runs the numbers, writes the emails, coordinates with the CPA,...
Beyond the Payout: Why Ownership Mentality Drives Everything at SAP
Beyond the Payout: Why Ownership Mentality Drives Everything at SAPWhat if your payout wasn’t the most important part of the equation? Most firms in our industry lead with numbers — payout grids, bonus tiers, production goals. But those numbers don’t tell the...
Real Talk About Technology Freedom in Wealth Management
Real Talk About Technology FreedomAn Insider's PerspectiveBy Blaise Stevens, Managing Member, Strategic Advisory PartnersI had coffee with an old colleague last week. He works at one of those big broker-dealers that's been "modernizing" their tech stack. As he...
The Power of In-House Marketing Support for RIA Advisors
The Power of In-House Marketing Support for RIA Advisors:A Game-Changer for Your PracticeAs an advisor, marketing is one of the most important components of growing your business and deepening relationships with clients. But the world of financial marketing can be...
